NEW YORK--(EON: Enhanced Online News)--XBRL International, Inc. (XII), the global standards body that develops and maintains the XBRL business reporting standard, announced today that Liv Watson has joined XII as Chief Product Officer (CPO) and David Nitchman has been appointed Director of Communications and Marketing. These positions will help XII capitalize on market opportunities and meet the needs of members and the market place; they report directly to CEO Anthony Fragnito, CPA.

 "As we position XBRL International to capitalize on market opportunities and support our expanding membership it is vital that we have professional resources in place to guide us," said Anthony Fragnito, CPA, CEO of XBRL International, Inc. "Liv Watson, herself a founder of the XBRL standard, brings global experience and an impressive record of achievement to XII in this new role to promote XBRL and oversee the development and maintenance of our product - the XBRL standard."

 "I'm excited to leverage both my past contributions to the organization and my expertise in XBRL adoption to propel the standard into key reporting and analytics areas such as tax, insurance, banking, business intelligence, corporate actions, and integrated reporting," said Liv A. Watson, Chief Product Officer, XBRL International, Inc. "Even beyond the development effort around the standard itself, opportunities abound to foster strong ties with project leaders and the software developer community as well as nurture innovation in development of XBRL-enabled tools. I look forward to turning these opportunities into tangible benefits ultimately for preparers and users of XBRL information."

 The Chief Product Officer (CPO) will be responsible for overseeing the long-term development, maintenance and support for the XBRL Specifications, practice guidance and related standards. The CPO will also serve as strategic support to the XBRL Technical Boards (XSB and BPB) and is responsible for acquiring and managing the staff, volunteers and contractors of XII that work on technical activities. In addition, the CPO will function as the liaison with other standards bodies, engage directly with current and prospective project leaders, and capitalize on opportunities to broaden global XBRL adoption.

 "A global membership organization faces ongoing communication and marketing challenges with such a diverse community of members and a variety of market needs," added Mr. Fragnito. "As Director of Communications and Marketing, David Nitchman will be tasked with tackling those challenges head-on. I look forward to having David’s expertise in this important role.”

The Director of Communications and Marketing will be responsible for managing the XII Web site, serving as staff lead for XII’s global iBR magazine, and serving as staff liaison for the XII Membership Development Committee. In addition, this position will lead the branding strategy for XBRL as well as XII programs and services. XII will host its next global conference, XBRL23, in Montreal, Quebec, Canada, from October 25-27, 2011. For more information about XBRL23, please visit