Many people are aware of the existence of XBRL, and some may even know that the Securities and Exchange mission (SEC) and other regulatory agencies have mandated its use. But how well is the general public informed on the boundless power and widespread applications of XBRL for financial reporting (and beyond)?

 “Our goal at SXSW this year is to advance the discussion about sustainability reporting and the power of XBRL application beyond just financial reporting,” said CEO Patrick Quinlan.

 Rivet Software is presenting two SXSW panels during the interactive nference focusing on increased ernment regulations over U.S. rporations and the benefits of more transparency. The SEC has already set higher transparency standards for public mpanies. Upming regulations will mandate new elogical standards for rporations. The two panels are:

 rporate Sustainability: Reporting & Transparency, Sunday, March 13th at 5pm, Room 10AB. Acrding to a recent international survey in rporate Responsibility Magazine, nearly 70% of mpanies surveyed admitted they uldn’t measure the impact of their “green” initiatives. Sustainability reporting that integrates financial and non-financial data to deliver a more mplete view of the business is one solution. Learn more about the new standards being developed to create integrated sustainability and financial reports to give a clear picture of a mpany’s overall performance. Panelists include: Erin Meezan of Interface, Inc., Greg Janecek of ReddWerks, Philip Winterburn of Rivet Software, Jill Warren of The Patriot Group. Jay Whitehead of SharedXpertise Media will moderate the panel.

 Power to the People: Regulating Big Business. Monday, March 14th at 3:30pm at the Hilton Salon D. Since 2007, assets have been frozen in mpanies, large mpanies are more vulnerable, and the SEC mandated in 2008 that all public mpanies must file their public disclosures in XBRL by 2011. XBRL is the eXtensible Business Reporting Language – a way of marking up a document so it is machine readable and instantly available for research. Other untries have already required this sort of transparency from mpanies to limit fraud. People have the real power in today’s new, transparent age; let’s talk about how to seize that power. Panelists include: Michelle Leder of , Gary Thompson of CLOUD, Inc., Eric E. hen of Pricewaterhouseopers, and Jordan Woodward of Rivet Software.

 To arrange for an in-person interview at SXSW, ntact Heather Carmichael, 512-585-9508 or hcarmich@kelleherinc.m

 Possible interview ics:

 How can XBRL be applied beyond financial reporting?

How can we change how businesses hold mpanies responsible for their mmitment to non-financial metrics?

How are ernment agencies utilizing XBRL to oversee activities like ernment spending?

What role does XBRL play in rporate transparency and avoiding future bailouts by empowering the people?